The New Face of Enterprise Content Management
Enterprise Content Management(ECM) covers a broad variety of tools such as digital asset management, workflow process management, digital rights management, web content management, records and document management among others.
Simple workflow automation will enable businesses to achieve higher operational excellence levels. The operationally inefficient and historically time-consuming paper-based processes are getting transformed by the adoption of cloud mobility and the usage of digitized mobile cases. The convergence of cloud computing and mobile technology will facilitate new and innovative business processes across most industries.
ECM Adoption by SMEs to Boost Vendors
While enterprise content management solutions have witnessed high adoption levels by large scale enterprises, the same cannot be said of SMEs where implementation is comparatively low. This may be due to high initial implementation costs and the existing knowledge gaps in terms of implementing the right ECM solution for their particular business needs.
In the coming years, tapping the vast potential at SMEs and taking advantage of the fast rising cloud integration popularity is expected to boost vendors greatly. Potential areas include the customer communication management platform sector and records management among others.
Broad-Based ECM Application
ECM is currently more predominant in markets that are more developed such as Canada, the US, and Europe, largely due to their fast adoption of emerging technology and preference by organization for optimal workflow.
Enterprise content management solutions will increasingly play more roles across diverse industry verticals such as manufacturing, retail, healthcare, hospitality, media and entertainment, IT and telecom, banking insurance and finance.
Contextual collaboration is becoming the new norm of how workers naturally perform their duties during the working day. Today, teams, including virtual teams, are typically collaborating around enterprise content – whether that is an image, a document, or video.
The North American region is predicted to continue holding the largest market share and dominate the 2016 ECM market. This region is expected to witness higher levels of contextual collaboration in 2016 and beyond, as it is very responsive towards adopting the latest advances in technology.
Mobile technologies, cloud computing and newer customer communication management platform needs will become the biggest spur towards creativity for businesses with security and governance security taking prominence in every decision. Enterprise content management innovations will also be spurred by the explosion of online marketing as well as the exponential digital content rise.
In 2016 and beyond, to achieve success, both IT and business leaders will need to reflect deeply about the growing digital world within the unique context of their own competitive threats and business environment to drive innovation.